Fab Money ad film

A 30-second adfor Fab Money, made by Cueable as spec work. It was not commissioned by Fab Money. We made it to show what a directed video can be for the brand.

The brief

Imagine a credit card brand whose cards carry the look of Indian cities. Fab Money has three benefits worth saying: 1% cashback every time, zero joining fee, and tap to pay. The brief we set: a 30-second ad that makes the cards feel collectible first and useful second.

How we approached it

1. 01Lead with identity. Every city has an icon. Line drawings of Mumbai, Lucknow and Indore appear, then resolve into the three cards they decorate.
2. 02Give each benefit its own screen. One percent cashback, every time. Zero joining fee on a single card. Add money, tap to pay, shown on a phone.
3. 03Use one red. The brand red carries the film, with white screens for the benefits so each number reads at a glance.
4. 04End on the action. Download the app, with the cashback line as the last thing on screen.

What we made

A 30-second ad in 16:9, built from line art, big numerals and phone screens.