Bolna product video

A 36-second product videofor Bolna, made by Cueable as spec work. It was not commissioned by Bolna. We made it to show what a directed video can be for the brand.

The brief

Imagine a company that takes thousands of customer calls a day, in many languages, and cannot answer them all. Bolna is a voice AI platform built for India. The brief we set: show what it does for support, lead qualification, reminders and payment follow-ups, in about half a minute.

How we approached it

1. 01Open on scale. Every day, millions of calls in India, with missed calls appearing as small cards. The problem is volume, so the film starts there.
2. 02Make language the proof. A grid of scripts fills in, from Hindi and Hinglish to Tamil, Telugu and more, because language coverage is what sets the product apart.
3. 03Show how fast it starts. A plain-language instruction goes into a no-code builder and an agent goes live, with a response-speed beat beside it.
4. 04Turn use cases into ticks. Support, lead qualification, reminders and payment follow-ups appear as four checked cards, ending on: Every call, handled.
5. 05Close on proof and the line. Usage figures and customer logos, then Voice AI. Built for India.

What we made

A 36-second product video in 16:9, on a dark navy canvas with one green waveform running through every scene as the repeating motif.