EY Studio+ product video

A 30-second product videofor EY Studio+, made by Cueable as spec work. It was not commissioned by EY Studio+. We made it to show what a directed video can be for the brand.

The brief

Imagine a studio inside a global professional-services firm, one that sells a way of working rather than a product. We chose the plus sign in the name as the whole idea. The brief we set: introduce the studio in thirty seconds, with one visual system and no stock footage.

How we approached it

1. 01Build everything from the plus. It opens as a colored mark, turns into a solid object, then grows until it becomes a window that frames the next line of text.
2. 02Keep the words short. Commercial insight. Experiences that move people. Each line is set in one weight, with a single underline for emphasis.
3. 03Use the mark as the list. Solutions such as Customer Experience and Service Transformation arrive one at a time, each paired with a small plus and a thin progress line.
4. 04Show scale quietly. A dotted world map turns slowly behind one large number, so the size of the firm is felt, not explained.
5. 05Resolve to the lockup. The film ends on the EY Studio+ mark and line.

What we made

A 30-second product film in 16:9 on a near-black canvas, with the brand's yellow, cyan and magenta used only on the plus. It is spec work and was not commissioned by EY.