5Paisa pre-apply ad

A 22-second adfor 5Paisa, made by Cueable as spec work. It was not commissioned by 5Paisa. We made it to show what a directed video can be for the brand.

The brief

Imagine a trading app that wants to be the first name people think of on IPO day. 5Paisa has three points to make: pre-apply before the queue forms, a margin funding ceiling, and a flat per-order fee. The brief we set: say all three in 22 seconds, one at a time, with nothing to read twice.

How we approached it

1. 01Open on the moment. The next big IPO drops, and everyone is already in line. The hook is a feeling most investors know.
2. 02Answer it with a phone. Skip the queue, you are in before. The pre-apply screen sits beside the line, set in a serif italic.
3. 03Make the second point visual. A large funding limit appears and is struck through, so the idea is shown rather than explained.
4. 04Make the third point a price. One flat figure per order, set huge, with nothing around it.
5. 05Sign off on the promise. Trade smarter. Invest better. Then one Download Now button.

What we made

A 22-second ad in 16:9 on white, pairing a heavy sans with blue italic accents. Because this is financial advertising, the claims shown would need the brand's compliance review before it ran.